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Breakfast in bed. Champagne on arrival. Best table in the house. So gloriously decadent and with EARNT, not just for the rich and famous! Our latest brand collaboration is showing the rest of the world what hospitality really means. Lore Group is a global brand with 6 hotels across London, Amsterdam and Washington D.C. and we are partnering with every one of them. Over the next year, they will be giving their customers and followers who support the causes close to them, VIP status.

Yes, that’s SIX chances to EARN the most amazing VIP service wherever you are.

Where brand activation looks a lot like brand activism…

Of course, we’re kicking off in London where we will be partnering with their very cool hotels One Hundred Shoreditch and Bankside favourite, Sea Containers London and together we will be supporting organisations that help communities in their back yard of East London.

Starting with the achingly cool One Hundred Shoreditch we are joining forces with Club 55 (aka Island Network Community Hub and Community Centre) on Samuda estate. It’s a building needed and used by all, welcoming all demographics and providing a place to come together. The centre is in Tower Hamlets, which despite being a business hub is also one of the most deprived areas if the UK with almost half of all children living below in poverty. Very little resource is available despite being a critical part of the community and so we are going to give this much loved hub of the area a much needed makeover.

We are going to scrub, paint, create and renovate and then after all of that, we will celebrate with a BBQ for everyone who was involved and those who use the centre.

This is EARNT after all so, to thank those who get down and dirty with us to make Club 55 a sparkling gem for everyone to be proud of, the team at One Hundred Shoreditch are pulling out all the stops to show you what it means to be a real VIP, and what does it mean…

  • You will get a special VIP booking link make sure you can always get a table on the rooftop terrace or at the very popular, Lobby Lates.

  • Each time you come in, you and a friend will get a drink on the house.

  • If you come and have supper at One Hundred on a Sunday, you can get the ultimate dessert - in bed. If there are any rooms free after 8pm, it's yours free of charge.

The Details

  • The Who

    One Hundred Shoreditch

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    Club 55 (aka Island Network Hub & Samuda Community Centre)

  • The Where

    Samuda Estate Community Centre

    55 Stewart Street. London, E14 3JE

  • The When

    Saturday 11th May 9.30am-12pm or 12-2.30pm

    Sunday 12th May 9am - 12pm

  • The What

    EARN an VIP Hotel status for those who bring the sparkle back to this community gem

 FAQs

  • Anyone who has registered and received their confirmation email. You can bring a friend but they wont be eligible to the offer unless they signed up too. Let us know so we can check we have enough equipment.

  • It’s a weekend so we know childcare can be tricky so whilst you are welcome to bring children, we do not have any equipment for them and cannot accept any responsibility for them on the day.

    No doggies though unfortunately.

  • Yes, the commuity centre is wheelchair acessible. If you do have mobility restrictions, let us know so we can make sure you have suitable tasks to help the centre.

  • We would obviously prefer you come by public transport but if you are driving, there is limited pay and display in surrounding areas

  • Following the event yo will receive an email with all the details on how to book tables, claim your drinks and get your breakfast in bed. Terms and conditions can be found here.

  • Make sure you are signed up to he newsletters and we will let you know asap.

  • The ETY (Earned Thank you) cannot be exchanged for cash and is non transferable. VIP status and all benefits are available till the end of September. You may have ETY’s for multiple locations at the same time if you have participated in EARNT activations with the other hotels.