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London’s newest and soon-to-be hottest, most vibrant, and importantly, most thoughtful destination in the country…maybe the world.
OLYMPIA
For nearly 140 years, Olympia has been the iconic London venue, hosting an endless mix of events that’ve inspired, wowed, and brought people together. Think next-level consumer experiences, show-stopping fashion, cutting-edge tech events, and massive, vibrant trade shows. Basically, there’s something for everyone, and they’re still making history as they step into the next chapter.
Olympia are breathing new life into this legendary heritage site, transforming it into a next-gen destination for culture, creativity, and entertainment. Bigger, bolder, and ready to make waves. Here’s the exciting part: They are doing this with EARNT.
OLYMPIA X EARNT
The most thoughtful destination in the world
As Olympia London undergoes an exciting transformation, a wave of new venues—spanning restaurants, hotels, and cultural destinations—will open around its historic halls. EARNT is partnering with key spaces across the development to reimagine what it means to be a VIP, ensuring that the energy and anticipation around this new destination directly benefits the local community.
Throughout 2025, we’ll be hosting a series of unique experiences that give you exclusive access to Olympia’s new venues—while giving back to the people and causes that make this area special.
We kicked things off with Olympia Events and the Ideal Home Show, where volunteers supported Barons Court Project, a vital local service for people facing homelessness and vulnerability. In return, they earned VIP access to one of London’s most in-demand events.
More events are coming soon—with restaurants, hotels, and Olympia’s headline shows all set to launch as the development unfolds.