"EARN IT" in bold, stylized text on a black background.

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"OLYMPIA" text in bold white font on black background

PILLAR HALL

We're giving you the chance to earn VIP access to D3 Collective’s newest location opening later this year with not one but three exclusive perks from this exciting new venue.

  • You’ll be invited to a private pop-up at Olympia, where you’ll meet the team, sample the menu, and get a first look at what’s coming.

  • You’ll also be added to the D3 Collective VIP list – with priority bookings, soft launch invites, and exclusive event access once doors open.

  • And to keep you going until opening - you’ll get 50% off D3 Collectives’ newly launched Afternoon Tea at Engel at the Royal Exchange.

Want in? Just give back a little.

EARN YOUR PEAK BEHIND THE PILLARS

D3 Collective – the hospitality group founded by Des Gunewardena – is opening a bold new food and drink destination inside Olympia’s iconic Grade II* listed Pillar Hall.

Details are still under wraps, but expect 30,000 sq ft of unforgettable hospitality: a hidden speakeasy, a central bar, a main restaurant, outdoor terrace, casual dining spots, and a private event space for up to 600 guests.

What do you need to do?

Join us to create an oasis for the children at local school, Avonmore. We’ll be painting, gardening and generally making magic happen in central London where gardens are gold.

Do good. Get VIP access. Simple.

When?

Saturday 28th June @ 9.30am -1pm

Where?

Avonmore Primary, Mund Street, W14 9LY

OLYMPIA

For nearly 140 years, Olympia has been the iconic London venue, hosting an endless mix of events that’ve inspired, wowed, and brought people together. Think next-level consumer experiences, show-stopping fashion, cutting-edge tech events, and massive, vibrant trade shows. Basically, there’s something for everyone, and they’re still making history as they step into the next chapter.

Olympia are breathing new life into this legendary heritage site, transforming it into a next-gen destination for culture, creativity, and entertainment. Bigger, bolder, and ready to make waves. Here’s the exciting part: They are doing this with EARNT.  

FAQs

When is the Pillar Hall Pop-up?

This is SO exclusive, the final date is yet to be confirmed but it is October and you will DEFINITELY be the first to try it all. As soon as the date is confirmed, your invite will be in the post (email inbox).

What about the VIP list?

You’ll be added to the D3 Collective VIP list which means that as announcements are released, invitations for the soft launches are sent out, you’ll be included in all of this. It’s so top secret, we can’t tell you any more than that.