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Breakfast in bed. Champagne on arrival. Best table in the house. So gloriously decadent and now something you can EARN. We started with 100 Shoreditch and now it’s time for the next in our series of six with the iconic hotel, Sea Containers London.  This collaboration is showing the rest of the world what hospitality really means with what is truly our best ETY yet. 

Lore Group is a global brand with 6 hotels across London, Amsterdam and Washington D.C. and we are partnering with every one of them. Over the next year, they will be giving their customers and followers who support the causes close to them, VIP status - and we mean SERIOUS VIP status. 

Where brand activation looks a lot like brand activism…

London. Every corner has something to offer but great hotels should not just be for the tourists. Well not anymore, not with EARNT and not with Sea Containers London.

We are heading to the South Bank. Background to some of the most famous cultural institutions in the world and no small part in making London one of the best cities in the world. It’s also home to one of the most iconic and identifiable buildings on the river Thames, Sea Containers London is next stop in reimagining what VIP really means because when you are a city landmark, they know they need to make sure they give back to the city they call home.

Sea Containers London has been partnered with The Felix Project for a long time helping them feed local communities in London by rescuing surplus food from the food industry and delivering it to over 900 frontline charities and schools and now it wants to help them even more and they need your help.

Sea Containers London are asking you to join them at the Felix Project depot in Poplar on either the 13th or 22nd August to help them make some of those meals, see the incredible work the team do there and understand why it’s so important.

This is no light task and this is what how you’ll be recognised by the team for supporting this critical cause:

  • You will get a special VIP booking link make sure you can always get a table at 12th Knot, their unique rooftop bar with a glass box structure and outdoor terrace featuring panoramic views over London.

  • When you arrive, you and a friend will get a drink on the house.

  • Complimentary mud pack for two at agua Spa (normally only available to guests who booked a treatment)

  • If you come and have lunch or supper on a Sunday, you can get the ultimate dessert - in bed. If there are any rooms free after 8pm, it's yours free of charge.

The Details

  • The Who

    Sea Containers

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    The Felix Project

  • The Where

    The Felix Project

    Unit 12 & 14 Thomas Road Industrial Estate, Poplar, E14 7BN

  • The When

    Tuesday 13th August

    OR

    Thursday 22nd August

    5-8pm

  • The What

    EARN VIP Hotel status for those who help feed local communities in London

THE FELIX PROJECT

London’s largest Food Redistribution Charity

The Felix Project rescue good, surplus food from the food industry that cannot be sold and would otherwise go to waste and deliver it to hundreds of food banks, charities, primary schools and holiday programmes in London. This is high-quality and nutritious, with the majority being fresh fruit and vegetables. They collect or receive food from hundreds of suppliers, including supermarkets, wholesalers, farms, restaurants, and our food reaches vulnerable children and families, the homeless, the elderly and those who simply cannot afford to buy regular, healthy food.

Last year, they gave out the equivalent of 32M meals to 1,119 community organisations and over 170 schools across every London borough. 50% of that ended up at organisations supporting those living in the top fifth most deprived areas in London. If you can’t join us in helping this incredible cause, you can find out more about how you can support them directly, here.

 FAQs

  • Anyone who has registered and received their confirmation email. There are limited places so only those signed up can attend.

  • It's really important that if you cannot make this event, you tell us as far in advance as possible. There are very limited spaces and if no shows mean meals are not made which means people will go without food. Please only sign up if you know you can make it and if something changes, please tell us at least 48hours in advance.

  • Yes, the commuity centre is wheelchair acessible. If you do have mobility restrictions, let us know so we can make sure you have suitable tasks to help the centre.

  • Following the event you will receive an email with all the details on how to claim your ETY (Earned Thank You).

  • Make sure you are signed up to he newsletters and we will let you know asap. Next ones are in Amsterdam!

  • Booking in 12th Knot with a free drink for EARNT participant and friend (available from August till 30th December 2024) https://www.seacontainerslondon.com/eat-drink/12th-knot/

    Complimentary Room night on a Sunday (subject to availability and after 8pm) if a dinner has been paid for in Sea Containers restaurant (value £50 minimum). Once only. https://www.seacontainerslondon.com/eat-drink/sea-containers-restaurant/

    Complimentary Mud pack for 2 in the spa – we need a maximum for this – 3 x and can only be booked Monday to Friday.