Social Media and Brand

Social Media Manager

The role

We're looking for a Social Media Manager to work with our Head of Growth to develop and execute our brand strategy and create our content across Instagram and TikTok. This isn't a role for someone who wants to run the same playbook everyone else is running. We’re building something totally new and we need someone who thinks big.

You'll own both the thinking and the making. No handing off strategy to one team and execution to another, you do both, because the best ideas come from the person actually in the feed.

You'll need a point of view on how growth and engagement actually build a brand, not just chase numbers, and the instinct to know what's culture and what's noise before anyone else does.

What you'll do

  • Plan, manage and execute overall social media content and digital campaigns to attract, engage and grow the EARNT audience across our social channels.

  • Translate EARNT's brand, voice and mission into content that works natively on each platform

  • Grow our following and engagement in ways that build the brand, not just vanity metrics

  • Plan, create and edit content across both platforms, from concept through to publishing.

  • Lead photography and styling as needed for social posts and content stories.

  • Responsible for maintaining the brand message and look across all channels.

  • Execute a monthly and quarterly social media strategy with the marketing team.

  • Management of paid advertising on Facebook Business Manager.

  • Assess performance to create goals and benchmarks for future initiatives and adapt approach based on what's actually working

  • Stay up-to date on current social media trends and implement them for the brand.

  • Respond to inbound social messages, brand mentions and engage with brand advocates, press and customers on a regular basis.

  • Help with the execution and coverage of events.

What you'll bring

  • A proven track record growing brand social channels, ideally in the lifestyle, purpose-led or consumer space

  • Experience in visual storytelling that represents the brand (i.e. IG Stories, TikTok, etc.)

  • A sharp eye for brand and tone, and the judgement to know what fits EARNT and what doesn't

  • Genuine fluency in Instagram and TikTok specifically: formats, algorithms, trends, what actually performs

  • Ability to both strategise with senior management and execute. This role covers the thinking and the making

  • Comfort working independently as a contractor, without heavy day-to-day management

Additiona

  • Contractor / consultant basis (day rate or retainer, to be discussed)

  • Primarily remote, with some in-person time in London for shoots, events and team check-ins

  • Close collaboration with the EARNT team

How to apply

Send a short note — not a cover letter. Tell us about a brand you think would be a great fit for EARNT and why and how you’d approach them.

Apply Here