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Get ready to step into the glamorous world of New York based, global fashion brand Ulla Johnson like never before! Ulla Johnson is flipping the script and inviting you, yes, YOU, to join her on an epic journey of social-sustainability and community empowerment.

We are announcing Ulla Johnson’s latest masterpiece: a ground breaking partnership that's all about making a positive impact. Together we are making a world where action has impact, community has purpose and giving back is a valued currency. We are reinventing what it means to be a VIP, celebrating those who care as much about our community and where we live as we do

We love Ulla for being a trailblazer, championing community, craftsmanship, circularity and the creation of future heirlooms. And we love her even more for joining EARNT to amplify her mission.

So, whether you're a fashion aficionado, or just someone who loves to make a difference, join the Ulla Johnson x EARNT movement and let's show the world that style and substance go hand in hand.

Where brand activation looks a lot like brand activism…

In each of her store locations, Ulla has chosen a cause close to her heart and is asking her fans, followers and customers to give back, not with money but with time.

It doesn’t end there! As a special thank you for lending a hand to these incredible causes, you'll receive an exclusive Ulla Johnson VIP-ring. This isn't your average keyring. No. It's a passport to VIP status! Flash it in-store and unlock a treasure trove of perks: think secret discounts, coveted event invites, and so much more. It's not just given; it's EARNT.

Finally home, New York!

Our next activation is finally coming to the home of Ulla Johnson New York.  Here we are partnering with NY volunteering organisation, NY Cares and Fort Greene Park.  

Together we are going to get our hands dirty and help clean up NYC!  We are going to be gardening in Fort Green to help promote environmental sustainability and keep outdoor spaces clean, safe, and beautiful for residents to enjoy year-round. 

The Details

  • The Where

    Fort Greene Park Visitors Centre

    Fort Greene Place and DeKalb Avenue Brooklyn, NY 11205

  • The When

    Saturday 28th September

    10am - 1pm

  • The What

    A handcrafted limited edition charm that entitles you to VIP status in all Ulla Johnson boutiques through 2024

  • The Why

    Together we are making a world where action has impact and kindness is a valued currency. Help look after our green spaces so everyone has space to enjoy and be safe.